The Body Shop was founded by British environmentalist and human rights activist Anita Roddick in 1976. In the beginning, it started as a small outfit with only 25 products sold. The struggle was to produce environmentally friendly products. Therefore, the real emphasis was on natural ingredients, which were cruelty-free. The products were made by using ethical sources. That small venture with time gained huge popularity. Today there are around 2500 stores of The Body Shop worldwide and over 300 products.
It is the first cosmetics shop that prohibits testing on animals. The Body Shop is also the pioneer to introduce fair trade in the beauty industry. The body shop raises a feeling of nostalgia among women due to its vintage products that are the landmark of high quality and success in the cosmetics industry.
The body butter and lip butter with long-lasting nice scents and enhancing effects are the most selling products of The Body Shop. The best thing about the brand is their reliable promise to their customers for helping them achieve the best versions of themselves.