Furor is a Casualwear Men’s Western Clothes brand. It was initially started as a separate clothing line under Eden’s Apparel’s product range as a part of the famous clothing brand, edenrobe.
While edenrobe clothing brand was established back in 1988, and offers clothing for Men, Women and Kids. (eastern and formal) The furor brand was launched as a fully independent brand in 2017, with its own chain of franchises opening all over Pakistan.
Since then it has become a hallmark of western casual wear. The brand targets the younger population.